Customer Acquisition for Climate Tech
Client Challenge
A UK-based climate tech startup partnered with OnePointFive to drive the US market adoption of its climate physical risk analysis platform. The main challenge was building a strong customer pipeline in the US; the client sought support in defining a market entry strategy and engaging potential clients while navigating the evolving climate risk landscape.
OPF’s Solution
Industry research and expert interviews
OnePointFive performed industry research and market segmentation to identify early adopters and high-potential sectors, and create key decision-maker user personas. We conducted industry and expert interviews to uncover market opportunities and establish long-term relationships with decision-makers across sectors such as asset management, private equity, and real estate.
Lead generation through direct outreach
OnePointFive ran a lead generation campaign, leveraging mass and targeted email outreach strategies to engage 20+ high-potential leads in the finance industry. Additionally, we facilitated introductions to US-based advocacy groups and public policy stakeholders, creating a foundation for long-term platform adoption.
Product development feedback through usability tests & customer interviews
To refine the platform’s market fit, OnePointFive facilitated user discovery sessions and customer interviews with potential clients in the US. This enabled us to provide feedback on the platform’s features and overall user experience, ensuring that the product met the specific needs of the US market.
Company names are placeholders representing different provider types evaluated during the analysis (content has been modified, anonymized, or abstracted to protect sensitive information and ensure client confidentiality.)
Key Outcomes
✅ Secured 20+ qualified leads for the client’s US pilot program.
✅ Built a pipeline with experts and practitioners from more than 10 industries.
✅ Delivered feedback from 14 user discovery sessions and customer interviews to inform product development.
✅ Introduced long-term partnership opportunities in climate policy and advocacy.
